Could Google Ads be profitable for your store?

Find out how much you can afford to pay per click, the return on ad spend you need and whether your margins leave room for Google Ads.

You do not need to know your cost per click (CPC). Leave it blank to calculate the highest CPC your margin and conversion rate can support.

Calculate ad profitability

Your figures

Calculate your advertising break-even point

Enter your store’s figures. Leave CPC blank if you want to find the most you can afford to pay per click.

Step 1: Store figures

Average order value Profit margin (%) Handling cost per order Delivery, returns or loss costs per order Currency

Step 2: Advertising figures

Monthly Google Ads budget Estimated conversion rate (%) — enter the number without the % sign Your conversion rate is the percentage of store visits that result in an order. For example, if 100 visits lead to 1–2 orders, enter 1 or 2. If you do not know your rate, use 1.5 as a starting estimate. Average CPC (optional) Not sure of your CPC? Leave this blank. The calculator will show the maximum cost per click supported by your margin and conversion rate.

Step 3: Additional details (optional)

Industry Target country Store URL

Calculate your advertising break-even point

Step 1: Store figures

Step 2: Advertising figures

Step 3: Additional details (optional)

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